ECB admits no evidence Hundred has attracted new fans to other forms of cricket

The IPL proved cricket didn't need another format beyond T20. T20 is short enough, exciting enough, get the fans in, and is now a dominant force. The plan of the geniuses behind English cricket can be summed up as
"Let's delay putting any effort into an IPL competitor for the best part of a decade because its clearly a fad and it an era of shortening attention spans, test cricket will ultimately win out."
… and then…
"Now that we've fallen really far behind the IPL in terms of spectator interest, we'll recover it all by shortening the game by another 17%, hiking ticket prices up, and selling out to private equity so that the few people we have left, are milked for all they are worth"